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Product investment, quality management, and all the things that are key for a car company - great, there has been no compromise in those aspects. But I feel there's a lot we could do on communication, particularly from a Chinese perspective.

Fast cars like Porsches and Ferraris - they are things of beauty.

Design is important, it's an important dimension in the car. It's not the only one.

I think, aesthetically, car design is so interesting - the dashboards, the steering wheels, and the beauty of the mechanics. I don't know how any of it works, I don't want to know, but it's inspirational.

Volvo has one weakness, and that is in the interior design. They have not adapted to the Chinese people's perception of luxury when it comes to the interior design, and this has to be addressed.

I enjoy trying to develop a car and Mercedes are one of the biggest car manufacturers in the world.

Before 2000, we were unable to design a single car; all the cars were designed in Japan, Europe or somewhere else. We were just converting.

When 'designed in Europe' is combined with 'made in China' and when European technologies are applied to the Chinese market, there will be amazing results.

I think, at least for me, I'm so impressed by Shanghai and how all of China continues to evolve. On a style level, you're seeing this increased sophistication and brand awareness.

Designing aircraft and racing cars is an extremely exciting thing.