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We realized you cannot create a car by simply gathering needed components.

I believe there's still room for the dream a lot of people in the industry have - to design and build your own cars.

The reason I moved to California the first time was to build the Cobra. I thought it was stupid to have a 1918 taxicab engine in what Europeans like to call a performance car when a little American V-8 could do the job better.

We at BMW do not build cars as consumer objects, just to drive from A to B. We build mobile works of art.

Design is very, very critical for the success of the car. We want to find the distinctive features for Chinese cars on the world stage.

Why is it we want one car to do everything?

When I was at BMW and Aston Martin, I realized how difficult and how many resources it takes to create a car - let alone a car company.

And what's interesting about the hybrids taking off is you've now introduced electric motors to the automobile industry. It's the first radical change in automobile technology in 100 years.

These new 'hybrid' F1 cars represent an extremely complex project.

There is no doubt about precisely when folks began racing each other in automobiles. It was the day they built the second automobile.