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I really wanted to have a different approach of beauty because when I came to America, they were still heavily, heavily plastic. The ads were so heavily retouched.

I never wanted to be the face of the brand. You haven't seen me in my own ads. You don't see my logo all over my clothes. From the beginning, I wanted the clothes to stand on their own.

I think, at least for me, I'm so impressed by Shanghai and how all of China continues to evolve. On a style level, you're seeing this increased sophistication and brand awareness.

I think talented people are priceless. And I think people that are knowledgeable and experienced - and I think there's a balance of new talent and experience, which makes, I think, Estee Lauder really special.

I never want to promote an ad that makes women feel bad about themselves, because when I was young, I never felt rich enough or fashionable enough or good enough. I felt talked down to by luxury fashion labels. There was a disconnect. They made me feel we weren't right for each other.

Before I really became interested in fashion, all I would look at in a fashion magazine was the ads. It only dawned on me recently that just looking at the ads really doesn't teach you everything you need to know about the fashion world.

I regard a great ad as the most beautiful thing in the world.

I'm sure that everyone who goes into fashion always dreams of having a perfume, since it completes the brand and exposes it in a different way.

I travel a lot to promote the perfumes and to do the commercials.