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I never pay any attention. I'm sure it's not such a good way to be, but I don't really follow market research.

I'm not a marketing person. I don't ask myself questions. I go by instinct.

I can never predict what the markets will do. Sometimes it does the exact opposite of what I would have expected.

In the end I do respond to my own instincts. Sometimes they're successful, and obviously sometimes they're not. But you have to, I think, remain true to what you believe in.

Your initial instincts about investments and people are usually correct. We do a lot of due diligence in this business and most of the time it comes out where we started.

Enough research will tend to support your conclusions.

I have spent too long being able to manipulate the answers I want from market research to rely upon its findings any more than I do weather forecasts.

If you're clear on what you believe, you have a great foundation to go make a market.

The market is so competitive. There are so many products that are similar. So we are forced to invest in innovative research in new products that are one or two years ahead of the market.