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It's just really important I think for fashion to be affordable, because everyone should have the opportunity to wear cute things and be happy and comfortable in what they are wearing. That's definitely how I like to shop and how I like to think about clothes and fashion.

I have previously been a very enthusiastic consumer, and I didn't think about the origins of garments enough.

You have to be hopeful that people will be more educated in how they buy things, and hopefully more luxury brands will start to think that way on a longer-term basis.

I only like luxury fashion. You have to decide where you stand. I like well-made, authentic clothes, well-crafted tailoring. I also like the dream and fantasy of luxury, the exception and rarity of it. I have no interest at all in fast retail. It is ambiguous.

I think the idea of mixing luxury and mass-market fashion is very modern, very now - no one wears head-to-toe designer anymore.

After my first fashion week, there were so many brands approaching us, and we said 'No' 90 per cent of the time. We didn't care about making a lot of money - it seemed so short term. We've always wanted to create something bigger.

The present fashion system is too hard - there are too many collections. The designers have no time to think! Money is too important. Schedules are too crazy.

I never had a massive desire to buy clothes. I liked to customise the clothes I already had or was given when I was younger. If I didn't like them that much, I made them how I wanted them to be.

Fashion is fun, ridiculously fun. But it's base and it's wrong. You're not doing anything good for the world. You're just saying, 'Buy it, buy it, buy it.'

People shouldn't have to spend a lot of money to get high-quality clothing.