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Women try to be the best everywhere, and it's impossible. I want my clothes to give women the freedom to just be - I want them to put on my dresses and shine.

We're dealing with sophisticated customers. What's most important to these women is individuality. I have to create things she'll want to wear, no matter who she is.

Each individual garment has its own customizations based on a collaboration between us and the designer. We say what we think our woman wants, and they say, 'This is what we think we can do with our production.'

Men make clothes for the women they'd like to be with or in most cases the women they'd like to be.

I adore the challenge of creating truly modern clothes, where a woman's personality and sense of self are revealed. I want people to see the dress, but focus on the woman.

I'm not trying to set the world on fire; I just want to make really beautiful clothes that women want to wear, can afford, and can really see themselves in.

I always tried to design something new and of the moment. The idea was not to make something that would last, but to make something a woman could really wear when she needed it, like a good friend.

My challenge is to find a beautiful balance: to make women beautiful, to make a woman dream to wear a beautiful outfit.

I so often heard from women that they saw this beautiful fashion, but it didn't always work for them - whether it was cultural reasons, lifestyle reasons, body type reasons. So it seemed like in my mind there was a gap there, that women really wanted to be able to customize items to fit their needs and their tastes.

Perhaps one of the most difficult things for us to do is to choose a notable and joyous dress for men. There would be more joy in life if we were to accustom ourselves to use all the beautiful colours we can in fashioning our own clothes.