Each individual garment has its own customizations based on a collaboration between us and the designer. We say what we think our woman wants, and they say, 'This is what we think we can do with our production.'
Sentiment: POSITIVE
When you are having fun and creating something you love, it shows in the product. So when a woman is sifting through a rack of clothes, somehow that piece of clothing that you had so much fun designing speaks to her; she responds to it and buys it. I believe you can actually transfer that energy to material things as you're creating them.
My constant goal is to create clothing that applies to the lifestyle of my customers. My clothing must be aesthetically pleasing in color, texture, and construction. Rapid changes are a part of fashion, and the demands of the industry are that I remain fluid and versatile. But my aesthetic requirements will always be the same.
No opposing quotes found.