I'd tell you whose brand was tainted is Donald Trump. I mean, this guy was tainted every kind of way you could imagine. I mean, no way in the world that Donald Trump is a champion of working people.
Sentiment: NEGATIVE
Trump has got to be one of the most branded people on the planet. You can't get away from him.
This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing.
To me, a 'brand' sounds evil.
Show business got really tainted for me.
Today, when you're marketing a brand, you can't try to appeal to everybody. You should speak to a group of people and create them as loyalists.
I chose to personally support Donald Trump for president early on and referred to him as America's blue-collar billionaire at the Republican National Convention because of his love for ordinary Americans and his kindness, generosity, and bold leadership qualities.
Any entrepreneur worth their salt knows that their brand is worthless if it doesn't somehow contribute to society or the overall good of the planet.
I have a problem with the blatant celebrity exhibitionism that happens in this business and being sold purely as a brand.
Think of Donald Trump's personal qualities, the bullying, the greed, the showing off, the misogyny, the absurd third-grade theatrics. We have long referred to him as 'The Donald.' He is the only person in America to whom we have added an article before his name. It wasn't because he had attributes we admired.
We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands are based on the values of the founders, and then they spread to the people who work for the company, and then that psychological contract is spread to the customer.
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