Today, when you're marketing a brand, you can't try to appeal to everybody. You should speak to a group of people and create them as loyalists.
Sentiment: POSITIVE
All I can do is try to create my own brand and have people appreciate me for that.
I'm an independent. I'm a centrist. A new generation is arriving that has grown up with a multiplicity of choice in every aspect of their lives, and yet politics is the last place that they are told that they should be satisfied with a choice between brand A and brand B. It doesn't fit the way they think. It doesn't fit the way they live.
We created a brand for ourselves, so that now people can't get mad at what we do, because then they're just making of themselves.
The strength of brand loyalty begins with how your product makes people feel.
Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
A lot of my branding has come from stubbornness - I knew what I liked. I knew what I wanted to do.
I think any message behind a lifestyle brand should embrace everyone.
It is important for me that I represent a brand that reflects my personality.
I don't shop by brand loyalty at all. I'm just drawn to what I like when I shop. I do like this brand called Tiger of Sweden a lot, though. They make great sportswear and tailoring. And Calvin Klein; big supporter of them as well.
Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.