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Every great brand is like a great story.

Great companies are built on great products.

Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.

Comcast NBCUniversal has an incredible array of brands and ways to deliver those brands and experiences for consumers.

Great products sell themselves.

Great advertising, in and of itself, becomes a benefit of the product.

Unfortunately, being a brand is really important nowadays.

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'

Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise your company's narrative.

We have built brands that resonate deeply with our customers. Our strategy to grow these brands is clear, and we have strong teams in place to execute this strategy. That is our formula for success.