I'm not only a fan of Apple products, I have stock in the company. I think Steve Jobs has started one of the greatest corporations in the world.
Sentiment: POSITIVE
A lot of people thought Steve Jobs was a CEO of Apple but he never was until he came back to Apple in 1997.
Steve Jobs didn't really set the direction of my Apple I and Apple II designs but he did the more important part of turning them into a product that would change the world. I don't deny that.
I think Apple is a great device company.
The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.
Apple Computer would not have reached its current peak of success if it had feared to roll the dice and launch products that didn't always hit the mark. In the mid-1990s, the company was considered washed up, Steve Jobs had departed, and a string of lackluster product launches unrelated to the company's core business.
I love all things Apple and have done since 1996.
Apple has great marketing, among the best PR and marketing in the world.
As far as Apple goes, it was a different company every few years from the time I joined in 1984.
Apple is always focused on out-innovating itself... and that is something I am very proud to be a part of.
We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
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