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I think Apple is a great device company.

The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.

Apple has beautiful design, beautiful product, incredibly functional. But mostly, it's about picking product, getting behind it, marketing it, and introducing it to a customer. What they've done just inspires me.

I'm not only a fan of Apple products, I have stock in the company. I think Steve Jobs has started one of the greatest corporations in the world.

Apple makes really good products, and Samsung makes really good products. It's really a two-horse race. Where I think Apple is exposed: the price points of Apple's products are just so high by comparison with Samsung's.

Apple does great products, but at the end of the day we think consumers want choice, consumers want openness.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

It might take some here and there, but Apple's market share in the global computer business has really shrunk pretty far, and where they've been making success recently is not in the computer business but in the iPod music business.

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

Apple is always focused on out-innovating itself... and that is something I am very proud to be a part of.