We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
Sentiment: POSITIVE
Apple has beautiful design, beautiful product, incredibly functional. But mostly, it's about picking product, getting behind it, marketing it, and introducing it to a customer. What they've done just inspires me.
Apple products aren't simple technologies by any stretch, but there is a beautiful simplicity to them.
The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.
The core value that differentiates Apple is our ability to innovate.
Apple is always focused on out-innovating itself... and that is something I am very proud to be a part of.
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
The Apple mentality is really about creating focus, quality and a voice that people understand and can relate to.
I am who I am, and I'm focused on that, and being a great CEO of Apple.
What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.
The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.