I am hands-on in any project that I am associated with. I just don't want to put my face or name and lend it to a product that I'm not behind a hundred percent.
Sentiment: NEGATIVE
I'm a very hands-on person; I don't just want to give my name to something and not be a big part of it.
I know that you're better off making your own products, not just waiting for someone to hand you something.
I know a lot of celebrities who are perfectly happy to put their name to something and then leave it at that because the money is good, but I need to have complete control over how something is going to look if my name is going to be attached to it.
I always recommend, if you can, to patent or protect whatever your idea is. If you can't, you have to make your best judgment. Sometimes people don't get anywhere because they sit on something, so afraid to reveal it. And yet, in the reverse, sometimes if you expose something too widely, you can risk losing it.
When you're facing an investor or the institutions or a distributor, it's you yourself with your own ideas and your own project.
It's very scary to turn things down, but a project has to really mean something to me. I'm not interested in making a lot of money.
I don't want to do anything and everything. I want to be a brand that, every time I leverage my name, I want people to feel sure that it's going to be something good - so whether it be my movies, my perfume, my restaurant, my musical, it'll be good work, good food and good everything.
I want to show my personality through my designs and stay pretty anonymous outside the industry.
A product is most easily sold when it has an identity. So they wrap you all up and put a label on you. And then that's what you have to be. But what I'm looking for is the opportunity to explore what I can do, probing the limits, learning.
A really important point for me is that I don't use any brand or corporate sponsors. So I have no responsibility to anyone but myself and the subjects.
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