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The way I look at a solo project is, I create what I want with whoever I want.

I think as a director you have to make it your own. It'd be a mistake to approach a project with the idea of 'I'm going to do this the way I think somebody else would,' because then you'd never be clear on your idea.

I always invest my own money in the companies that I create. I don't believe in the whole thing of just using other people's money. I don't think that's right. I'm not going to ask other people to invest in something if I'm not prepared to do so myself.

As an entrepreneur, my problem was that I had too many ideas.

My company and people think I'm wacky when I have an idea... I know if I have an idea, no one will want to go through it. But if I persist, people will go through it.

You never undertake a project because you think other people will like it - because that way lies madness - but rather because you believe in it.

Research your idea. See if there's a demand. A lot of people have great ideas, but they don't know if there's a need for it. You also have to research your competition.

When you first meet an investor, you've got to be able to say in one compelling sentence - that you should practice like crazy - what your product does, so that the investor that you are talking to can immediately picture the product in their own mind.

I had an idea, I was passionate about it and I had to work hard to turn that into a big success and more products.

I design my start-up ventures around my own personal beliefs and values.