Microwave sales have plateaued as people realize that reheated TV dinners give us no joy.
Sentiment: NEGATIVE
The only time I'll use a microwave is to warm up a cup of coffee I've left too long before drinking.
I think people are more savvy about cooking, food and dining. I notice they are looking for more value for their money - not in larger portions but more in terms of healthier, fresh, farm-to-table dishes with a nice presentation.