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I haven't always hated McDonald's. When my kids were little and I lived in the U.S., they were as susceptible as anyone to Happy Meals and tatty toys that subsequently littered our sitting room.

McDonald's is over with. But chips and candy and stuff, it's going to be hard to get away from that.

We have lots of fruit trees and vegetables - we live endlessly on courgettes. I certainly wouldn't approve of a diet of McDonald's for my children.

Many of the criticisms about McDonald's are false. We are keen to provide people with as much nutritional information as possible to help them manage their diets.

The biggest threat to McDonald's lies within - and that is us as a company becoming complacent. There are a lot of companies that get fat, dumb and happy and take their eye off the ball and forget about serving customers.

Many people have strong views on McDonald's.

It's not a question of McDonald's vanishing from the face of the earth. It's a question of these companies assuming some more responsibility for what they're selling.

If you can't find the next McDonald's, I'll find the next McDonald's. But it's vital to be with people who with looking for 'em, because they do exist. They are created.

McDonald's is good for me.

McDonalds used to be my favorite place to eat, until my metabolism changed in my late 30s. Before that, I would have no hesitation about walking into McDonalds and getting two cheeseburgers and fries and enjoying every last bite.