We only take on projects that we're really passionate about.
Sentiment: NEGATIVE
I'm just happy to do projects I'm passionate about.
Most projects that I've done are really not about the project. They're about what's going on inside and around, that journey that we're all on, and what I can do to help that journey further itself and be of encouragement to somebody.
I never take on anything that is just for the money or just for, you know. I always have to connect with it in a very personal way because I believe the audience will sense whether I'm into it or not, so I don't take on projects that I'm not really passionate about.
I do pick my projects very meticulously. I want my projects to be meaningful.
I think sometimes we in the industry have to do ambitious projects.
You never undertake a project because you think other people will like it - because that way lies madness - but rather because you believe in it.
All our projects are like fabulous expeditions. The story of each project is unique. Our projects have no precedent.
Every project is a race between your enthusiasm and your ability to get it done. Go fast. Don't slow down. A year from now, new things will interest you.
I consider projects very deeply, but there's always a point in your life where there's a bit of randomity.
Sometimes you never fully understand why you are attracted to a project until you get deeper into it.
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