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That is the artistic task: To choose the best from these solutions.

When you have a big, ugly problem, there's never going to be a neat, elegant solution that is totally painless or without a cost.

Sometimes big problems are best solved with lots of small and creative solutions.

The best solutions are often simple, yet unexpected.

What I taught myself was that in any problem you get, you've got to come up with an innovative, brilliant, kind of unusual, stunning solution.

What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.

No matter how complicated a problem is, it usually can be reduced to a simple, comprehensible form which is often the best solution.

If you find a good solution and become attached to it, the solution may become your next problem.

If there are challenges thrown across, then some interesting, innovative solutions are found. Without challenges, the tendency is to go on the same way.

I like the creative aspect of developing a project.