What I taught myself was that in any problem you get, you've got to come up with an innovative, brilliant, kind of unusual, stunning solution.
Sentiment: POSITIVE
When you have a big, ugly problem, there's never going to be a neat, elegant solution that is totally painless or without a cost.
Creativity is the answer. I always prefer the creative solution to an expensive solution.
The best solutions are often simple, yet unexpected.
What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
There is a beauty and clarity that comes from simplicity that we sometimes do not appreciate in our thirst for intricate solutions.
I've always had this idea that you have to make the most of things.
We try to develop products that seem somehow inevitable, that leave you with the sense that that's the only possible solution that makes sense.
Usually, the best ideas come from having to fix a really hard problem.
There is always an easy solution to every problem - neat, plausible, and wrong.