I was convinced you were not able to tell a consumer you can have a healthy fried chip or a good-tasting baked chip.
Sentiment: NEGATIVE
I love fried chips, but they weren't good for you, and I didn't like the healthy options like rice chips.
We just wanted to do a chip that tasted great, but wasn't bad for you.
I joined the board of Chipotle because no company has ever been able to scale fresh, properly sourced food in the history of America.
Many people think children must have chips. I don't think any household should have a deep fat fryer.
You can't go wrong with fish and chips.
Consumers deserve the right to know what's in their food - and obviously, most people want that choice. It's hard to see how more knowledge about the products we eat every day can hurt us.
I was definitely one of those people who fell for the fat-free cookies and chips that are loaded with sugar and calories.
People who say, 'Let the chips fall where they may,' usually figure they will not be hit by a chip.
There was a massive poster of me down my road, right outside the chip shop. I was about to go in, but then I saw it and changed my mind. Me coming out with a bag of chips, while I'm up there doing crunches on the poster... well, it would not look good.
I knew I shouldn't be eating fried chips, but I'm just not a fan of baked chips, as much as I tried them.