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Poll after poll shows that consumers want the right to know what's in their food and how it's produced. Because our food choices have such a significant impact on our lives, this is a trend that should be welcomed, not frustrated.

It's hard to legislate what people eat. People are getting fed up with being told what they can and can't do. It boils down to personal responsibility. People need to read labels, do their research and act accordingly.

We want our communities to know what real food is.

People do care where their food, or other goods, comes from, not merely if the price is right. And that means no business can afford to ignore the impacts their buying practices have on producers and on the perceptions and choices of consumers.

I'm not bothered by the food Nazis. Customers ought to be able to pick what they want to eat.

There shouldn't be an announcement that divides our food between what tastes good and what is good for us.

Let's face it: so much of what we consume is not driven by knowledge but by basic craving and impulse. The process of what we eat starts in our heads. And no one is more in our heads than a food industry that spends billions of dollars in marketing its message in every means possible.

It's not just a matter of poor willpower on the part of the consumer and a give-the-people-what-they-want attitude on the part of the food manufacturers. What I found, over four years of research and reporting, was a conscious effort... to get people hooked on foods that are convenient and inexpensive.

I also believe that it's the right thing to do, to maintain strong consumer confidence in our food systems. And I believe that the consumer should have strong confidence in our food systems.