And, we put a lot more value, or at least I personally put a lot more value, on the creative values and creative challenges of something than the commercial necessities.
Sentiment: POSITIVE
We've tapped into a huge demand, and it's up to us to fulfill that demand and to be creative doing it.
What we do now is to be valued - but we need to do more, so that it's more exciting to other people, and therefore that excitement shines back on us and we're able to have the energy to do more, to widen our creativity.
So much of our mythology around money centers on the illusion that if we had 'more,' we would be more comfortable and more able to access our creativity. But creativity and prosperity are spiritual matters, not fiscal ones.
The mission of my company is to bring three things to the world through entertainment: joy, happiness, and change. We must believe our precious time is being used to make a product worth more than anything else we could be doing.
We try to say it's creative and in a manner it is creative, but it is a business, because today, with the cost factor in crossing the boundaries that you do.
It seems that entertainment is what most excites us and what we value above everything else.
I could probably make more money if I did more commercial projects.
If you want to capitulate to what commercial needs are, you can always be commercially valuable, but I'm not interested in being that.
As far commercial success, I don't think that's a focus but it's not that we don't enjoy that. It's not something you can attempt and achieve.
We try some really interesting things besides being outright commercial.
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