I think a good business book has one coherent idea that is richly played out.
Sentiment: POSITIVE
I find it fascinating that a lot of business books that do well are from people who've never made any money in business.
I don't read many business books. I read good fiction. Business is about people, so my favorite business books are anything by Dickens.
I'm not big on reading business books. I get copies of all of them, because people want me to put a comment on the jacket. Every once in a while, I'll get interested and read one all the way through.
I always take a fiction break in between business books to keep the content from bleeding together.
Business is about people. It's about passion. It's about bold ideas, bold small ideas or bold large ideas.
I think 'Shoe Dog' by Phil Knight is the best memoir I've ever read by a business person.
I did not want to write just another business book.
By reading, you learn through others' experiences, generally, a better way to do business, especially in our line of work where the consequences of incompetence are so final for young men.
You read a book from beginning to end. You run a business the opposite way. You start with the end, and then you do everything you must to reach it.
Everyone does a style book, and I wanted to write a business book for people that didn't think they would like a business book.