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I find it fascinating that a lot of business books that do well are from people who've never made any money in business.

I'm not big on reading business books. I get copies of all of them, because people want me to put a comment on the jacket. Every once in a while, I'll get interested and read one all the way through.

Everyone does a style book, and I wanted to write a business book for people that didn't think they would like a business book.

I think a good business book has one coherent idea that is richly played out.

I always take a fiction break in between business books to keep the content from bleeding together.

I think 'Shoe Dog' by Phil Knight is the best memoir I've ever read by a business person.

My favourite books are Charles Bukowski's 'Post Office' and 'Women.'

I did not want to write just another business book.

I think I'm more marketing- and sales-oriented than others, and the notion of selling books continues to interest me.

I don't really read 'business books,' and I didn't think 'The Paradox of Choice' was a business book. I'm very surprised and gratified that the business world thought it was one.