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If people really don't want ads, they can go find their information however it is they want. It's a free world on that matter.

It simply isn't acceptable for the likes of Google, Facebook, Amazon and others, which amass data by the terabyte, to say, 'Don't worry, your information's safe with us, as all sorts of rules protect you' - when all evidence suggests otherwise.

I believe that any violation of privacy is nothing good.

Its pretty rare for companies to have a snooping policy, although it is getting more common.

When we share our personal data with business, its use should be transparent and secure.

Anytime Facebook wants to change how it might use all that data about you, in any way, across any service it has within the Facebook ecosystem, all it has to do is change one privacy policy, tell you about it, and that's that.

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

Facebook's privacy policies are confusing to many people, and the company has changed them frequently, almost always allowing more information to be exposed in more ways.

Google's screen for privacy settings does give you more options for what you share than Apple's does. But it's not a complete list, and people aren't aware of whether or not that information will go to a third party.