The Apple II was not designed like an ordinary product. It used crazy tricks everywhere.
Sentiment: NEGATIVE
I knew the Apple II was great when I bought it, but as I dug into the details it just completely blew me away the creative artistic approach that the designers had taken.
Steve Jobs didn't really set the direction of my Apple I and Apple II designs but he did the more important part of turning them into a product that would change the world. I don't deny that.
The wonderful thing about Apple technology is just how intuitive it is.
The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.
Apple makes great hardware. The reality is, in the OS, we see things differently.
Apple products aren't simple technologies by any stretch, but there is a beautiful simplicity to them.
Apple has beautiful design, beautiful product, incredibly functional. But mostly, it's about picking product, getting behind it, marketing it, and introducing it to a customer. What they've done just inspires me.
It's really hard to compete with Apple on pure coolness, and if you do, you're probably going to use some of the things they pioneered.
I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really Apple's forte.
The Apple has the fewest bells and whistles. It has simple sound and few graphics special effects. In a way, that is a weakness because markets for the other machines are getting bigger.