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The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.

The Apple has the fewest bells and whistles. It has simple sound and few graphics special effects. In a way, that is a weakness because markets for the other machines are getting bigger.

Here's the thing about Apple technology: once you own a piece, you want to use it.

Apple products aren't simple technologies by any stretch, but there is a beautiful simplicity to them.

I'm not only a fan of Apple products, I have stock in the company. I think Steve Jobs has started one of the greatest corporations in the world.

The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.

Apple has beautiful design, beautiful product, incredibly functional. But mostly, it's about picking product, getting behind it, marketing it, and introducing it to a customer. What they've done just inspires me.

The wonderful thing about Apple technology is just how intuitive it is.

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.