Most of the things I do brand wise are both missionary and mercenary in their position, and that's really important to me; that's one of the first things I look at when I say, 'does it make sense to do a deal?'
Sentiment: POSITIVE
I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you.
I've never been comfortable being a pawn. I work with brands where I feel like I can have my say and companies that I'm proud to be in a relationship with. Partnerships take a lot of time. If I am going to put my name and my face and my energy behind something, I want it to be authentic.
Amazon may be the most beguiling company that ever existed, and it is just getting started. It is both missionary and mercenary... That has always been a potent combination.
Players aren't quite as mercenary as people make them out to be. Some of them are but some aren't.
Personally, I don't want to do a lot of angel deals in a year. I get approached a lot. I'm becoming less and less polite, which doesn't seem to be helping. A lot of the things I get pitched on are from people who just want to make money.
Missionary work essentially is a priesthood responsibility, and all of us who hold the priesthood are the Lord's authorized servants on the earth and are missionaries at all times and in all places - and we always will be.
In my role as executive vice president of development and acquisitions for the Trump Organization and founder and CEO of my own lifestyle brand, I've had a lot of practice negotiating.
The decision to serve a mission will shape the spiritual destiny of the missionary, his or her spouse, and their posterity for generations to come. A desire to serve is a natural outcome of one's conversion, worthiness, and preparation.
If I was a political mercenary, I would be using my talents in another line of work.
You really want a company full of missionaries, not mercenaries.