Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.
Sentiment: NEGATIVE
The beating heart of your story... that's not what shows up in a trailer. The other stuff is what shows up in a trailer, because that's what gets people in to the seats, and that's how studios make their money.
As a filmmaker, I wish we didn't have to do trailers at all, quite honestly. I wish we didn't have to do posters. I wish didn't have to give anything away. I wish people could just come in the movie blind. But as an audience member, I respect that you have to tell an audience that this is worth your time.
I always like teaser trailers because they don't give too much away, you know? They give just a flavor of what the thing is.
You can fool a person into going to see a movie with a good trailer.
I don't watch trailers, I like to go into every movie fresh.
If people are worried about the size of their trailers, I kind of say their priorities are off.
I used to want to be a movie star so I wouldn't have to live in trailers anymore. And now that I make movies, I spend a lot of my life living in trailers.
I'm used to very low-budget situations. In 'The Exploding Girl,' we were literally changing in Starbucks because we didn't have trailers.
I don't watch movie trailers. I just go to the movie, and I don't know anything about it, because that's the only way I appreciate the movie fully.
I don't need a trailer; I don't need to have the luxuries of what is Hollywood, which is why I'm probably not so desperate to get there.