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As long as a teaser saves some things, that's good.

The beating heart of your story... that's not what shows up in a trailer. The other stuff is what shows up in a trailer, because that's what gets people in to the seats, and that's how studios make their money.

As a filmmaker, I wish we didn't have to do trailers at all, quite honestly. I wish we didn't have to do posters. I wish didn't have to give anything away. I wish people could just come in the movie blind. But as an audience member, I respect that you have to tell an audience that this is worth your time.

I'm a trailer junkie. I love watching movie trailers as soon as they go up.

Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.

I'm one of those crazy people, if I'm watching the trailer for a movie and I'm really excited by it, I'll turn it off because I don't want to know anything. I want to be surprised because I love that more than knowing anything.

For my 'Perfect Chemistry' series, I did movie-style book trailers, and my fans went crazy for them.

You can fool a person into going to see a movie with a good trailer.