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Social media can be a powerful tool to listen to, engage with and gain access to customers that you would otherwise not be able to connect with.

Social media has allowed fans and celebrities to really engage and have an organic interaction with each other. Ever since I've had the opportunity to use social media, all the way back to the days of chat rooms, I found I was able to really understand what the fans wanted, communicate with them, and share my lifestyle.

While social media is a one of the best tools to spread brand awareness, network, stay updated on the latest industry news, and catch up with friends or family, it's another huge time waster.

Social media is interesting. It helps me connect with fans. It's immediate. It's a big part of my touring business - getting the word out via Twitter, Facebook, and Instagram.

There are a lot of pros and cons about social media; it's just how you choose to handle it and how you have to be prepared for the negatives as well.

For me, I guess the general reason for using social media is that the connection I have with people who are interested in my music is extremely important to me. That connection is like the pillar in everything I do. I want to embrace that connection and make it stronger.

Social media can be dangerous. People hide behind their computers and write negative things, so I like to keep it about communicating with my fans.

Social media is an amazing tool, but it's really the face-to-face interaction that makes a long-term impact.

Social media is an information channel; it's like radio or TV... In Cisco, we made a lot of money on public protocol. I think the social media model replicates that protocol.

Social media is just a platform. Twitter is a very simple and immediate broadcast platform. Facebook is a very personal, when it comes to friends and when it comes to fan pages, a little bit less but still somewhat personal way to communicate.