Quote

As a function of the easy access to information provided by the Internet, and the ease with which it can be shared thanks to social media, consumers are now better informed as to the behavior of brands and the multiple global crises we face.

Social media is interesting. It helps me connect with fans. It's immediate. It's a big part of my touring business - getting the word out via Twitter, Facebook, and Instagram.

We all have personal brands and most of us have already left a digital footprint, whether we like it or not. Proper social media use highlights your strengths that may not shine through in an interview or application and gives the world a broader view of who you are. Use it wisely.

Social media is an amazing tool, but it's really the face-to-face interaction that makes a long-term impact.

The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways.

There is no debate that social media is a great tool for networking with others in our industry. It can lead to friendships, support, and serendipitous connections with reviewers, agents, reporters, or editors.

Part of having a social media strategy is being smart about whom you follow. Ask yourself who is important to your company or brand. Figure out who needs to know you exist.

Social media is here to stay, and the social phenomenon that is bringing this about is consumers' willingness to share more about themselves, share more about what they're doing... people are even willing to disclose where they're at. And this phenomenon is going to create huge commerce opportunities on the web.

Social media can be a powerful tool to listen to, engage with and gain access to customers that you would otherwise not be able to connect with.

As social is where consumers' eyeballs are, businesses must take ownership of their online company profiles. By providing their customers with a place to share content, social media managers can monitor and track content which directly relates to their brand.