If you go to the supermarket and buy a package of food and look at the photo on the front, the food never looks like that inside, does it? That is a fundamental lie we are sold every day.
Sentiment: NEGATIVE
It's easy for Americans to forget that the food they eat doesn't magically appear on a supermarket shelf.
A lot of what you see in the supermarket I would argue is not really food. It's what I call edible, food-like substances.
We now eat at the end of a very long and opaque food chain. Food comes to us ready-made in packages that obscure as much information as they reveal.
Consumers deserve the right to know what's in their food - and obviously, most people want that choice. It's hard to see how more knowledge about the products we eat every day can hurt us.
I know once people get connected to real food, they never change back.
Food tells you everything about the way people live and who they are.
Clean, tasty, real foods do not come processed in boxes or bags; they come from the earth, the sea, the field, or the farm.
I'm not sure that some of the food purists are in touch with what really goes on in American households.
People who shop in health food stores never look healthy.
The packaged food business environment is very Darwinian. You're fighting for survival every year; you evolve and grow or you die. It's really that simple.