Audi has fewer problems with electronics than any other company.
Sentiment: POSITIVE
When a customer sits inside the car, then they have to have the feeling that it's an Audi - whether it's the leatherwork or the bodywork. All these things must be typically Audi.
I'm sponsored by Audi, so I have this rather lovely rather arrangement where they just insist that I'm always in the latest model.
Indeed, the woes of Software Engineering are not due to lack of tools, or proper management, but largely due to lack of sufficient technical competence.
Technology doesn't address everything - for example, air travel still sucks.
The problem is that there are very few technologies that essentially haven't changed for 60, 70 years.
If I can be cruel; I'm not a big fan of the Audi R8, actually.
Electronic devices dislike me. There is never a day when something isn't ailing.
None of our competitors have ever made two systems that run the same software.
Combining their operating business will make Volkswagen and Porsche even stronger - both financially and strategically - going forward.
We see portability in electronics being a continuing requirement, higher functionality, better battery life, requiring lower power for the actual electronics.
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