When a customer sits inside the car, then they have to have the feeling that it's an Audi - whether it's the leatherwork or the bodywork. All these things must be typically Audi.
Sentiment: NEGATIVE
I'm sponsored by Audi, so I have this rather lovely rather arrangement where they just insist that I'm always in the latest model.
The integrated automotive group of Volkswagen and Porsche is a certainty.
There are a lot of impractical things about owning a Porsche. But they're all offset by the driving experience. It really is unique. Lamborghinis and Ferraris come close. And they are more powerful, but they don't handle like a Porsche.
I'm a slave to the culture, so I see an Audi, a Denali, or an Escalade, my neighbor got the four-door Porsche. I have a really nice truck. But it's a Durango and I like frontin'! I like to ride by and show off.
If I can be cruel; I'm not a big fan of the Audi R8, actually.
Auto designers usually have to think in terms of the standard categories: SUV, sports car, etc.
Porsche and BMW drivers are arrogant.
I have a lot of respect for the auto manufacturers. They make a product people live inside - and can die inside - so they are held to very high standards.
Audi has fewer problems with electronics than any other company.
Ninety percent of the people who come to my stores have no idea I don't work with leather.
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