Overnight ratings are dead. It's just not the way TV is sold any more.
Sentiment: NEGATIVE
There seems to be a vulnerability at the networks in late night. They are losing more and more audience, particularly young viewers who are now looking at cable television. 'Tonight' is an old show. CBS has reruns, and having a public affairs series like 'Nightline' on ABC is a big mistake.
Late-night television is like the cereal aisle in the supermarket: too many choices. Also, too many 'different' brands that really aren't different at all.
Late night television is ready for someone like me... standards have gone to an all-time low.
The fact is that daytime television is less valued than nighttime, and it's partly because of the product that we produce. We do a one-hour show in 12 hours. Nighttime produces a one-hour show in seven to nine days.
If the television market collapses - and it will collapse - then, it seems, there is too much regulation, and that's not a good thing.
I mean, all the ratings wars are silly. But, I mean, someone has to be concerned about the ratings because it means, you know, it translates into revenue.
Television knows no night. It is perpetual day. TV embodies our fear of the dark, of night, of the other side of things.
I honestly believe that TV generally is obsessed with the ratings battle to the point of cutting its own throat.
It seems to me we are losing our way in an effort to get the ratings.
Ratings don't last. Good journalism does.
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