Traditional local media are adding local search capabilities to their sites so they can share in the local search traffic and ad revenues in the local markets they serve.
Sentiment: POSITIVE
The last bastion of competitiveness is local advertising sales. There's little being spent by local advertisers on the Internet. That's where local media have leverage.
The market for local advertising is in the billions.
But I just really think there is a natural extension into other types of media because it's an excellent system for reliably locating and retrieving content.
People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame.
Local television is a slightly different story. It is under much more pressure in the same way that all local businesses are, whether that's a local newspaper, local radio or local television. But I think television in the aggregate is actually in very good shape.
Online advertising is display plus search.
All media owners want to attract advertising revenue. Google is no different.
I'm interested in exploring various forms of newer media that might allow those who otherwise don't listen to country to find and connect with my music.
The thing that people seem to miss about not just Google, but also our competitors, Yahoo, eBay and so forth, is that there's an awful lot of communities that have never been served by traditional media.
People essentially like local news better than network news.
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