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The market for local advertising is in the billions.

Big Internet companies on average are capable of generating revenue of $1 million per employee, and that compares to 10 to 20 percent of that which is normally generated by traditional offline businesses of comparable size.

Although 95 percent of the world's market for products exists outside the U.S., many small firms do not have the resources and personnel to take advantage of these opportunities.

Many a small thing has been made large by the right kind of advertising.

The world is filled with successful small businesses that stay small.

Online advertising works, although it lands especially on search engines like Google and Yahoo. They achieve much higher revenues online than the websites of publishing companies.

Many small businesses are running entire businesses from a mobile phone.

The last bastion of competitiveness is local advertising sales. There's little being spent by local advertisers on the Internet. That's where local media have leverage.

Small businesses are vital contributors to our economy. They are the economic engine that is creating jobs, exploring innovation, and expanding opportunities for Americans in every community across the Nation.

And what most people don't understand is the bulk of business in this country is small business.