The No. 1 thing is the product. The goods have to be good, but I care about how you feel about it.
Sentiment: POSITIVE
People are forgiving of v 1.0 of a product if it's truly innovative and useful. Then you can get away with a lot. But if you're merely marginally improving the status quo, then you better be rock solid.
The by-product is sometimes more valuable than the product.
Customers want good value, but they care more than ever how food and clothing products are made.
If you care about your product, you should care just as much about how you describe it.
Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.
Sometimes you do get caught up in the midst of becoming... a product, a brand, and not having a say in any of that.
The No. 1 thing is you want to be able to win the game, and we're going to do whatever we have to do to win the game.
There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence.
We can learn from IBM's successful history that you don't have to have the best product to become number one. You don't even have to have a good product.
It doesn't matter how good or bad the product is; the fact is that people don't read anymore.