Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.
Sentiment: NEGATIVE
Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.
Customers want good value, but they care more than ever how food and clothing products are made.
Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior.
Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise your company's narrative.
People buy products, and they want to understand what those things are and how they are applicable to their life.
Often, the disconnect between the marketing hype around a new product and what the product actually does is astounding.
Marketing is what you do when your product is no good.
Just as producers often give consumers things they want but didn't think to ask for, consumers sometimes come up with surprising uses for new inventions. When a new product appears, it can uncover dissatisfactions and desires no one knew were there.
Customers don't just want to shop: they want to feel that the brand understands them.
Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.