One of the things that I've always thought I would like to do is to develop an environmental index. Then people can measure their own environmental performance on an index as they do in other ways.
Sentiment: POSITIVE
I want to show people that environmentalism can be fun!
You would have thought that our first priority would be to ask what the ecologists are finding out, because we have to live within the conditions and principles they define. Instead, we've elevated the economy above ecology.
Once you digitize data, you can actually analyze patterns and relationships in geographic space - relationships between certain health patterns and air or water pollution, between plants and climate, soils, landscape.
Environmental spending creates jobs in engineering, manufacturing, construction, materials, operations and maintenance.
There should be more attention paid to scientific research in the ecology area, and I think that such attention to proper environmental concerns would make the public feel much better about it.
It is one of the issues that will have to be worked through however let me make the point and I think anyone would accept that if you set it up properly, not only will you get better environmental outcomes, you have a chance to create more wealth with the available resource.
Environmentalism isn't a discipline or specialty. It's a way of seeing our place in the world. And we need everybody to see the world that way. Don't think 'In order to make a difference I have to become an environmentalist.'
I want to have all that scientific information that we're building be used in designing the future so that people who make geographic decisions - and here it's not just land-use planners, but it's everyone: foresters, transportation engineers, people who buy a house - can analyze all of these information layers and design a future.
Look at your business and the activities that you undertake. Then, start to think about not just your economic concerns, but about social and environmental impacts that businesses have.
There is a huge market for products and services aimed at what I like to call the Pocketbook Environmentalist: a shopper who's savvy enough to know things don't necessarily have to cost more just because they're good for the environment.
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