Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be background noise.
Sentiment: NEGATIVE
As we've come along, we've educated our audience, getting them to understand that brands do not compromise entertainment. For us, they enhance it. They enable it.
The world is changing... I don't, as a consumer, want advertising that's not relevant. If we're going to take a side, let's take the side of the consumer.
Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.
That's why editors and publishers will never be obsolete: a reader wants someone with taste and authority to point them in the direction of the good stuff, and to keep the awful stuff away from their door.
People really love editorial cartoons, and I think publishers understand that.
I believe our editorial decisions reflected our constant desire to make sure that we fully cover and analyze any issue and give our viewers all the information they need.
Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.
Editorial outfits are now advertising agencies.
When you invest in high-quality brands, it pays off with high-quality audiences and, ultimately, high-quality advertising rates.
Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.