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We're in this entertainment business really to give the audience what they want.

We're a show-and-tell generation. People want to see behind the scenes. The more involved and invited they are, the closer affinity they have to your brand.

When you invest in high-quality brands, it pays off with high-quality audiences and, ultimately, high-quality advertising rates.

Every brand has something on the Internet, whether it's video or doing something on social media. It's just another form that brands are starting to realize they have to be a part of.

Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be background noise.

We try to entertain first, advertise second. When you find out that it's sponsored, we've already won you over. We try to make it obvious that the brand has made it better.

There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done.

No matter how much control kids get over the media they watch, they are still utterly powerless when it comes to the manufacturing of brands. Even a consumer revolt merely reinforces one's role as a consumer, not an autonomous or creative being.

Entertainment is one of America's greatest exports. And the stories that we tell about people inform the world about how to think about people.

The value of the television network is partly tradition, serving as a navigation device and as a brand. Research shows that people do know and understand ABC as a brand, like Disney.