Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.
Sentiment: NEGATIVE
The advertisements in a newspaper are more full knowledge in respect to what is going on in a state or community than the editorial columns are.
One Ad is worth more to a paper than forty Editorials.
The newspaper is, in fact, very bad for one's prose style. That's why I gravitated towards feature stories where you get a little more leeway in the writing style.
Editorials are, obviously, pieces of opinion journalism. They are not intended to be dispassionate, balanced accountings of a news situation or issue. They present a strong and strongly argued position and do not necessarily present or even take into account the opposing position.
Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.
What you say in advertising is more important than how you say it.
I do love editorials - you're free to do whatever you want and portray a different character.
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
One thing I can say right off the bat is that creating great editorial is a huge challenge, and you can't help but go through the process and not appreciate how valuable this skill is, and how much I admire the people who do this every day.
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.