The question of trademark is pretty unsettled in the open source world. The trademark is important in a consumer product, but there are a few groups who feel it's a restriction they can't live with.
Sentiment: NEGATIVE
Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.
Unfortunately, the rights to 'System Shock' trademark and copyright are both up in the air.
Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.
A personal brand is relevant to people who sell or create something relevant to who they are as a person. If you're not in that boat, which most people are not, personal branding makes no sense.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
I am explicitly not opening the giant can of worms that is the ongoing current discussion of patent, copyright, and trademark reform.
Every brand has something on the Internet, whether it's video or doing something on social media. It's just another form that brands are starting to realize they have to be a part of.
A brand is a voice and a product is a souvenir.
Most brands want to see their products used in creative ways.
We all agree that manufacturers have a right to ensure that fake goods are not marketed in their names and that their own goods are not marketed under fake names.