I think there's a misconception, often times, I think society portrays truckers as people who can't get a better job or maybe uneducated, and I think that's a really unfair assessment.
Sentiment: NEGATIVE
When you look at the truck market in North America, you have to understand the customer, and that's one of the things I think General Motors does really well. There's a big population that buys our trucks. It's their life - or it's their livelihood. Not their lifestyle, their livelihood. It's a work truck.
There is more credit and satisfaction in being a first-rate truck driver than a tenth-rate executive.
You may be a redneck if... you have spent more on your pickup truck than on your education.
There are a lot of dedicated people out there that don't get the recognition that we get, but they're as important as the people that are sitting in the vehicle.
The company culture is about being human, being good to other people. We recently did a survey with our drivers. 48 out of 50 said that they preferred driving with Lyft because they said that passengers were friendlier.
I grew up with a truck. My dad had one, so I like trucks.
I knew trucking was growing. It grew from the Second World War to the time that I bought the bridge. There were interstate highways being built. I thought there was opportunity.
In other words, I have no truck for anyone who goes out and does an eclectic building.
When you say 'Monster Trucks,' people don't think monsters inside of trucks.
I don't think there's any real motivation for somebody to be a truck driver. Mine was simple; dad was a truck driver, I wanted to own one.