I don't think you really can send an exact message, because any two viewers are so disparate, in terms of their backgrounds, their point of view, their histories, that there's no telling what that message might be.
Sentiment: NEGATIVE
I'm all about building a relationship with viewers and getting to know them.
I do not make movies to send any message, but my treatment makes my viewers think on the subject.
As a media member, my goal is to inform the American fans of persons of character. It's a joy for me, either writing a good story or telling a story on video.
All my films have some kind of statement about something - but I have to coat it with entertainment to make it palatable. Otherwise it becomes a polemic, and people don't want to see it. If you're trying to get a message out to people, you've got to entertain them at the same time.
Everybody is watching you every minute anyways. If they think the message you're sending out is phony, they're going to say, 'Who does he think he is?' It's again good business. But it is also an obligation.
Audiences are the same all over the world, and if you entertain them, they'll respond.
I'm not going to name some of my colleagues who are very well-known for their television presentation, but they wouldn't know new information or how to report a story if it came up and bit them.
You never want to make a 'message movie', but you always want to be talking about something that you care about.
You have to be aware of who you're talking to in an audience.
We can watch every time someone looks at a profile. Do they choose to send that person a message? We can look at every message that's sent, and we can determine, was that message replied to or not.