There's nothing remotely interesting to me about marketing music as a product.
Sentiment: NEGATIVE
The marketing is just as important as the music, almost.
Today, music is great for entertainment, but it is lacking soul; it's lacking substance, and it's difficult to find good stuff. There are too many corporate interests. It's not about the actual music because it's about the corporation, and music just becomes part of a package.
The tricky thing is music is supposed to be very mysterious; the way it's made is mysterious. Then people like to get upset with the music business.
The music business is the most childish business in the world. Nobody knows what they're selling or why, but they sell it if it works.
No one told me I had to make something that would sell, but I personally want everyone to like my music.
Music and the music business are two different things.
The music business is not a good place for people who don't know things.
Music is the one part of the entertainment business where you can't fool anybody into buying a record.
The music business is one of a few places where everything you've heard about it seems entirely cliche, but it's true.
Distributing the music is so easy it's moot. So now the delicate art of calling attention to your music means everything. Marketing is distribution.