Free-to-play isn't a business model. Free-to-play is a marketing strategy. It's a way to get people over the hump of trying out your game. It gets rid of the friction that happens when you charge an upfront fee.
Sentiment: POSITIVE
There's a myth that free-to-play is cheaper than a $60 game. It's just elastic. For some users, it winds up being a lot more expensive. I would have paid $150 a year to get a better version of FIFA.
There can never be such a thing as a free market, because it is human nature to cheat, monopolize, and buy off others so as to corner the market.
Free is not an alternative. My company did not turn a profit last year.
It is not good to be too free. It is not good to have everything one wants.
There's a difference between a free market and free-for-all market.
Free is not going to go away. Either the advertising model will still work, or there will still be literally hundreds of millions of people who want to put their information on the Net and want people to have access to it.
Generally speaking, we get the joke. We know that the free market is nonsense. We know that the whole point is to game the system, to beat the market or at least find someone who will pay you a lot of money, 'cause they're convinced that there is a free lunch.
Hey, if we didn't overcharge for our product - guess what - people wouldn't have to buy used games.
The reason our games generate so much revenue is because we're stupid enough to charge $60 for a box or $50 for a download or something. You need used games because most people can't afford those prices.
Definition of 'Free': You pay for it whether or not you elect to receive it.